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Culturally Competent Integrated Marketing
Strategic communication, creative execution, and credible connection — grounded in insight, shaped by culture, and designed to help your organization build trust, strengthen visibility, and connect with the communities you serve.
About Greenwood Walker
Strategy. Storytelling. Purposeful Connection.
Greenwood Walker is an integrated marketing and creative services firm focused on delivering culturally competent, strategy-driven marketing solutions. The company brings together strategic planning, storytelling, design, and execution to support organizations that require thoughtful communication and consistent brand alignment.
The name Greenwood Walker reflects a commitment to resilience, economic empowerment, and legacy. Greenwood honors the legacy of Black Wall Street in Tulsa, Oklahoma. Walker pays tribute to Madam C.J. Walker — representing entrepreneurship, ownership, and innovation. Together, the name reflects a mission grounded in historical awareness, intentional messaging, and meaningful connection.
Our Mission
We help organizations communicate with clarity, authenticity, and purpose. Our work is shaped by culture, guided by strategy, and executed with precision — so your message reaches the right people in the right way.
Our Services
What We Do
From foundational brand strategy to full-scale campaign execution, Greenwood Walker delivers integrated marketing solutions tailored to the unique needs of your organization.
Strategic Marketing
Comprehensive marketing plans aligned with your organizational goals, audience insights, and growth priorities.
Branding & Positioning
Brand identity systems, messaging frameworks, and positioning strategies that build recognition and trust.
Graphic Design
Polished visual assets — from print collateral to digital content — that communicate your brand with consistency and professionalism.
Website Design
Clean, conversion-focused websites designed to establish credibility and generate meaningful leads.
Digital Marketing
Social media strategy, email campaigns, and digital advertising designed to grow your audience and drive engagement across platforms.
Video Production & Photography
Professional visual storytelling that captures your mission, showcases your work, and elevates your organization's presence.
Public Relations & Communications
Media relations, press materials, executive messaging, and communications strategy that shapes how your story is told.
Direct Mail & Print Marketing
Targeted direct mail and high-quality print marketing that delivers your message with tangible, lasting impact.
Workshops, Training & Special Projects
Customized training, facilitation, and special project support to build internal capacity and strengthen your communications culture.
Why Greenwood Walker
Why Clients Choose Greenwood Walker
Organizations return to Greenwood Walker not just for the quality of the work — but for the partnership, the perspective, and the results that follow.
Culturally Competent Perspective
Every strategy is informed by a deep understanding of how culture, identity, and lived experience shape the way audiences receive and respond to messaging. This is not a checkbox — it is central to our methodology.
Strategy and Execution Alignment
We don't just provide plans — we help implement them. Our team moves seamlessly from strategic insight to creative execution, ensuring nothing is lost in translation between vision and delivery.
Creative Grounded in Business Outcomes
Design and storytelling are purposeful here. Every creative decision connects back to your objectives, your audience, and the outcomes that matter to your organization.
Consistent, Reliable Partnership
Clients describe working with Greenwood Walker as an experience of clarity, accountability, and follow-through. We show up prepared, communicate proactively, and deliver on our commitments.
Leadership
Meet Alysia Minor
Founder & Creative Director, Greenwood Walker
Alysia Minor brings over two decades of experience in marketing, strategic communications, and creative services across public, private, and nonprofit sectors. Her career has spanned business development support, marketing strategy, proposal development, internal communications, and large-scale campaign execution for organizations including CBRE, JLL, Taylor Smith Consulting, and various government, healthcare-adjacent, and community-based organizations.
Alysia began her career in writing and public relations — serving as a staff writer and Director of Public Relations at the University of Houston — and has since developed and managed content across print publications, email campaigns, digital media, photography, and video production. Her academic background includes a Bachelor's degree in Psychology with a minor in History and African American Studies, grounding her approach in narrative, audience perception, and culturally competent communication.
Prior to launching Greenwood Walker, Alysia led client engagements for nearly two decades under Greater Houston Media Group, building long-standing relationships and delivering integrated marketing services across industries. She is known for bringing structure to ambiguity, aligning messaging with operational goals, and translating ideas into clear, executable strategies.
Credentials
Certifications & Professional Affiliations
Greenwood Walker holds recognized certifications that reflect our commitment to diverse business enterprise, equitable access to contracts, and professional excellence.
MWBE Certified
Minority and Women-Owned Business Enterprise — recognized for diverse business classification and eligibility for targeted procurement opportunities.
DBE Certified
Disadvantaged Business Enterprise — certified to support organizations seeking DBE-eligible vendors and creative service partners on federally assisted projects.
African American Marketing Association
Active member of a professional organization dedicated to advancing culturally competent marketing practice and connecting diverse marketing professionals.
Trusted By
Organizations That Have Trusted Greenwood Walker
Greenwood Walker has partnered with organizations across professional services, education, nonprofit, government, healthcare-adjacent, and community-based sectors to deliver integrated marketing, branding, and communications support.
Testimonials
What Our Clients Say
"Alysia is a first-class public relations and marketing professional. She shows attention to the details and has a wealth of knowledge. Alysia has been a champion for our brand and her partnership is greatly appreciated!"
— Tracy Smith, Founder/CEO, Taylor Smith Consulting, LLC
"She brings both structure and creativity to every project. Her work reflects a level of thoughtfulness and execution that is difficult to find."
— Altrivice Revis, M.D. Anderson Cancer Center
"Professional, consistent, and thoughtful in her approach. Alysia demonstrates a clear understanding of both the objective and how to execute effectively."
— Marie Nguyen, DN Commercial
"Alysia truly brings both experience and process to her work. Her ability to listen, understand what a business stands for, and translate that into clear, effective visual and strategic direction is remarkable. What distinguishes her is not just design capability, but expertise. She provides insight, fills in gaps, and guides decisions in a way that strengthens the overall brand."
— Roshawnda Reed, The Business School
"Alysia is amazing to work with. She is someone you can trust — she listens, creates a sense of comfort, and brings a level of creativity that consistently exceeds expectations. Her ability to translate ideas into impactful outcomes and her pride in her work make her a strong partner for any organization."
— Ashley Rowland, Cofounder, Technology Advisor Alliance
Book a Consultation
Let's Discuss Your Goals
Whether you need strategic marketing guidance, stronger brand positioning, more effective communications, or creative support for an upcoming initiative — Greenwood Walker is available to help. Schedule a consultation to discuss your goals, timeline, and next steps.
Reach Us Directly
Schedule a Discovery Call
Use the scheduling tool below to find a time that works for you. We look forward to connecting.
Ready to Strengthen the Way Your Organization Communicates?
Greenwood Walker supports organizations that need marketing rooted in strategy, creativity, and cultural competence. From foundational branding to campaigns, collateral, digital presence, and special projects — the focus remains consistent: clear communication, strong positioning, and meaningful connection.